
I just returned from NeoCon, where I delivered a presentation aimed at overcoming financial and psychological barriers to sustainable design.
Perhaps the most important concept that I introduced was that it can be difficult to convince business executives of the benefits of sustainable design and construction using studies conducted by those who have something to gain by furthering the adoption of green practices.
Fortunately, there is independent corroboration of the benefits of green building. For instance, a 2008 GSA study of twelve green buildings had strikingly similar results in terms of saving energy, water and other natural resources as well as occupant satisfaction to those of USGBC studies. And the CoStar Group, the leading source of data on commercial real estate in the world, has published studies showing that green buildings have higher occupancy rates and command higher rents than comparable non-green properties.
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