A colleague of mine asked how I would define green. My knee-jerk impulse was to cite the usual “meet the needs of the present without jeopardizing those of the future,” but then I realized that she has probably heard that a thousand times. My second reaction would normally be to define green as it pertains to my own field of endeavor, design and construction, but such a definition would be too limiting. After a bit of thought, this is how I define green:
Green products and services are those for which the aggregate positive environmental effects far outweigh the negative ones and any environmental claims are specific, well-defined, relevant and substantiated by a reliable third-party certificate or easily accessible supporting information.
While working on my definition of what is green, I reviewed TerraChoice’s excellent, easily understandable definition of what is not green as presented in “The Seven Deadly Sins of Greenwashing.” For any of you not familiar with it, here’s a link:
Green products and services are those for which the aggregate positive environmental effects far outweigh the negative ones and any environmental claims are specific, well-defined, relevant and substantiated by a reliable third-party certificate or easily accessible supporting information.
While working on my definition of what is green, I reviewed TerraChoice’s excellent, easily understandable definition of what is not green as presented in “The Seven Deadly Sins of Greenwashing.” For any of you not familiar with it, here’s a link:
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